This half day workshop is for you if you are:

  1. Not generating new leads as part of your sales pipeline (53% of businesses have never created a lead magnet)
  2. Created lead magnets that have not converted into sales (Only 49% of brands turn a lead magnet into a sale)
  3. Struggling to build brand awareness and get your voice heard (There are now 11.4 touch points to building trust online)
Book Your Place


11th June 2021

Hivemind - Lead Magnet Workshop (Start 09:30 BST)


A half day workshop to design the perfect Lead Magnet for your target market, and more importantly, create the nurture strategy to turn them into clients.

  • Live session
  • 3.5 hours of content delivered live & recorded for later playback
  • Access to online resources
  • Accountability and support
  • Simple and impactful facilitated learning
  • Comprehensive workbook
  • Plus much much more

We believe a good lead magnet can drive a steady amount of leads to your business, demonstrating your value & expertise upfront. But it is not enough to just create it... in this workshop we will share ideas on how to amplify it's existence, then manage the relationship with your prospect once they have opted in.

Lead Magnet Masterclass

Here’s what we’ll cover:

  • How to choose the right topic of lead magnet for your audience (Hint: if you’re current one isn’t converting it’s generally because the audience don't see it's value)
  • How to decide on the format of your lead magnet e.g. cheatsheet, ebook, checklist, quiz, video tutorial, scorecard
  • How to get more people to sign up for your lead magnet (get your marketing done right, no need to the sale)
  • How to use your lead magnet to turn your email list subscribers into paying customers/clients (including how to write a killer nurture sequence)
  • The best technology to use to help you build, amplify and automate.

Your Expert Hosts For This Session

This session is delivered by a pair of Warrens'. Two highly recognised speaking professionals, who have come together to create their Accelerator Framework, designed to help aspiring speakers hone their craft, whilst helping them to productise and commercialise their knowledge.

Warren Cass

Warren Cass is an international keynote speaker and best selling author of 'Influence - How to raise your profile, build your reputation and get noticed'.

With over 15 years experience on stage, Warren has spent the last 16 months mentoring other speakers through Thought Leaders Mastermind, helping them get clear on their identity and proposition. He more recently launched his own boutique speaker agency 'Achievers Speakers' to represent the speakers he is working with to help them develop more commercial opportunities.

Warren Knight

Warren Knight is an award-winning keynote speaker, top 100 Global Influencer and top 100 Tech Influencer, he’s internationally recognised as a speaker, trainer, and coach on Digital Leadership & Digital Transformation and author of Think #Digital First.

With nearly 15 years of stage experience and 30 years running businesses, in the last three years, Warren has created a unique “digital-first” methodology and traveled the world as a keynote speaker and executive trainer sharing his knowledge with experts, business owners, executives and CEOs of corporate organisations.


This webinar is for anyone who has ideas or knowledge to share, and wants to understand the process of creating their personal brand, building their business proposition and taking it to market.

  • Consultants who already have expertise but would like to be more recognised for it.
  • Authors who would like to create more opportunities to capitalise on their work.
  • Business owners who want to raise their profile and share their expertise.
  • Existing speakers who want to up their game and get booked more often.
  • Knowledge professionals who want to elevate their business.
  • Coaches who want to develop their own methodology and be 'known' for it.


The focus of this PRACTICAL workshop is to give you a clear understanding of how to design the perfect lead magnet for your business. One that drives new opportunities and establishes the relationship.

  • Understand what an effective Lead Magnet looks like
  • Understand the different types and figure out exactly what would work best with your target market.
  • Understand how to share and amplify your lead magnet to entice new prospects
  • Understand how to design and automate the ongoing communication
Book Your Place


As a Psychotherapist & Hypnotherapist I like to think I know a bit about identity. What the two Warrens do is help you take a deep dive into your identity as a deliverer of value-led propositions. If you don’t want to be challenged, this may not be for you, but if you want to gain greater clarity over who you are as a product or service provider, I highly recommend you work with these guys!

Shelley Bridgman

I attended this workshop as I am looking to get ideas how to maximise the reach and benefits I can offer through my Business Consultancy. Warren and Warren covered an enormous amount of content and I left with ideas, actions and knowledge that will surely help me create a business that can make a real difference in the World. I have been so impressed that I am signed up for their 4 week Accelerator Workshop and I am now in the middle of building a new brand and business offer that is everything I imagined and more. This is of tremendous value to anyone who wants to share their knowledge and experience to help others and wants to fast-track their personal/business brand into the market, with the look, feel and strategy to truly make a difference.

Be prepared to work hard, re-evaluate everything you are doing and gain massive insights on how to start, grow or maximise your business depending where you are at the moment.

Warren and Warren both have proven track records of success and share all their golden nuggets with you to give the best chance that you can model your business on theirs and reap the same rewards.

Stephen Karbaron

There is a lot that can be learned from taking time out to work on your personal values, especially as they can change over a lifetime. Clarifying your identity helps you move forward both professionally and personally. Knowing what is important to you helps target those with shared values and informs better decision making. This would be a very useful annual exercise to keep in touch with your core being and goals for the future to keep both you and your business on track to success and satisfaction. Highly recommend the two Warrens!

Amy Nichole