LATEST POST

The 5 Massive Mistakes People Make When Creating Lead Magnets… and what to do about it.

Lead magnets have been a core part of content marketing strategies for years… but a question often asked by our members is what makes a good one? And how can they avoid making the common mistakes with theirs? SO… In this blog I will share the most common mistakes people make when creating a lead…

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LATEST POST

Why Being a More Generous Leader Will Create a More Successful Business

Generosity from leaders makes business better in all aspects, yet few businesses have discovered the benefits for their business generated by being generous of spirit.  This is not surprising as many of us in the Western world have never discovered the joy of giving freely, and as a result, we can find ourselves trapped into…

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The 5 Massive Mistakes People Make When Creating Lead Magnets… and what to do about it.

Lead magnets have been a core part of content marketing strategies for years… but a question often asked by our members is what makes a good one? And how can they avoid making the common mistakes with theirs? SO… In this blog I will share the most common mistakes people make when creating a lead…

Continue Reading →

WTF is Influencer Marketing and Why Should I Care?

So you’re a small business, and getting your voice heard is becoming harder and harder in a cluttered online world. Consumers don’t want to be ‘sold to’ and marketing automation is becoming less effective. Why?  Because we want to hear and see authentic voices. We don’t want bombarded with ads or sales emails thrusted into our faces.  In fact consumers are increasingly…

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Unconscious Bias & Why Our Customers Buy From Us

The biggest barrier to your success in business is not just that you understand the needs of your customers, but that you understand the unconscious biases driving the buying decisions of those customers.  We’re all guilty of having an unconscious bias towards something or someone. So, what is it? Simply put, Unconscious Bias is a…

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Don’t Be Tempted To Put Lipstick On A Pig

Be under no illusion, as we emerge blinking in the sunlight from the darkness of the pandemic it will be your brand that needs to shine, not your product or your service. Now before you rush off at a tangent this absolutely does not mean your branding. Branding is something entirely different from brand and these…

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Pandemic Burnout & The Current State of Apathy

As part of our role running Hivemind Warren Knight and I speak with a huge amount of solopreneurs & business people every week. Last week over lunch we were discussing a very common trend we have spotted in the people we meet, where they feel exhausted & lacking motivation. We are calling in Pandemic Burnout.…

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Multiple Heads Are Better Than One

First of all thanks to my gorgeous cousin Dawn for sharing this on her timeline today because I both love it and think it beautifully summarises what we do at Hivemind. Below are two videos, which both went viral so there is every chance you have already seen them, or at least one of them.…

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Don’t sell features & benefits… sell certainty!

Do you think this is true… In uncertain times, people crave certainty? A couple of weeks ago I listened to an interview with Simon Chaplin and James Ashford (Which was excellent) where they discussed a number of topics, but the one that stuck in my head was the notion of ‘selling certainty’. Essentially people make…

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What Three Train Journeys Taught me About VALUES.

Journey One (2003) – When values match around a cause, people take action  It was a Sunday morning, and I was on my way to London. I was feeling really nervous about the day ahead, but excited at the same time. You see it was the day of the London Marathon, and I was running…

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What a Mojito Taught Me About Customer Service

Several years ago, on a visit to the City of Bath to spend the day sight seeing, going to the theatre and enjoying some of the culinary delights on offer, I had an experience which changed the way I looked at customer service forever. It was early evening and we decided on dinner at the Firehouse…

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