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The 5 Massive Mistakes People Make When Creating Lead Magnets… and what to do about it.

Lead magnets have been a core part of content marketing strategies for years… but a question often asked by our members is what makes a good one? And how can they avoid making the common mistakes with theirs? SO… In this blog I will share the most common mistakes people make when creating a lead…

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The 5 Massive Mistakes People Make When Creating Lead Magnets… and what to do about it.

Lead magnets have been a core part of content marketing strategies for years… but a question often asked by our members is what makes a good one? And how can they avoid making the common mistakes with theirs? SO… In this blog I will share the most common mistakes people make when creating a lead…

Continue Reading →

Don’t sell features & benefits… sell certainty!

Do you think this is true… In uncertain times, people crave certainty? A couple of weeks ago I listened to an interview with Simon Chaplin and James Ashford (Which was excellent) where they discussed a number of topics, but the one that stuck in my head was the notion of ‘selling certainty’. Essentially people make…

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What Three Train Journeys Taught me About VALUES.

Journey One (2003) – When values match around a cause, people take action  It was a Sunday morning, and I was on my way to London. I was feeling really nervous about the day ahead, but excited at the same time. You see it was the day of the London Marathon, and I was running…

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What a Mojito Taught Me About Customer Service

Several years ago, on a visit to the City of Bath to spend the day sight seeing, going to the theatre and enjoying some of the culinary delights on offer, I had an experience which changed the way I looked at customer service forever. It was early evening and we decided on dinner at the Firehouse…

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The Curse of Imposter Syndrome… and What to do About it!

Many years ago, I was part of a Mastermind group with some really talented people who challenged me every month whilst also providing great insights on the issues I faced, and accountability to take action. I learned loads from them, and it felt like I had a board of directors rather than doing it all…

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We may not be right for each other, and that’s OK!

Have you ever had people take offence at your marketing before? Or do you write vanilla copy trying to please everyone? I thought I would share a recent experience with you because I feel it is a good reminder for us all. Over the last couple of weeks we have been sharing a free guide…

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Why You Should Care About Clubhouse.

Unless you have been living under a rock you have probably heard of the new kid on the block in the world of social media. Clubhouse is the new app that lets people participate in real time audio conversations, whether it be for learning, sharing ideas & experiences, collaboration and general conversation. The Clubhouse experience…

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Identifying and Approaching Influencers

So following on from my article about ‘Credibility by Association‘ we now hopefully agree that we can bask in the reflective glow of influential people whilst working on our own credibility.  But how do we attract influencers in the first place? Here are a few ideas for you. The term influencer marketing is a form…

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The Law Of Reciprocity

Have you ever experienced the feeling of wanting to do something for someone simply because they have at some point done something for you. Even if they haven’t asked? “We make a living by what we get. We make a life by what we give.” ―Winston S. Churchill Social psychologists call this phenomenon The Law of Reciprocity and…

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Credibility by Association

“You are the average of the 5 people you spend the most time with” – Jim Rohn Credibility by association is the simple premise that we are known by the company we keep. If we are seen rubbing shoulders with highly respected leaders, there is a perception that we too are important. This also works on…

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